Autumn vs. Fall: what is the difference

Smart Marketing with Tish Pierce

Smart Marketing with Tish Pierce

It’s the time of year when the leaves began to fall, pumpkins are in high demand and cooler weather is around the corner. Many people in our area call this “Fall” but infrequently you will also hear the term “Autumn.” What is the difference?

Interestingly enough, both terms are applicable. Americans are more apt to use the term “Fall” while the British prefer the term “Autumn.” In fact, some who consider British English the only true English consider “Fall” as an American barbarism. Not so; “Fall” is an old term for the season, originating in the 16th century or earlier. It was originally short for fall of the year or fall of the leaf but commonly took the one-word form by the 17th century – long before the development of American English.

So while the term is now widely used in the U.S., it is not exclusively an American term or even American in origin.

What does the difference in the Autumn vs. Fall terminology usage have to do with marketing? It’s important because it tells us to pay attention to the words we choose. For every business, there is a target market – a defined parameter – of the population. That target market will have specific words and terms that are more readily recognized and memorable than others.

Most businesses have an idea of their target market. To make marketing and/or advertising to that target more powerful, it is imperative to use wording that is familiar, attractive and memorable.

Savvy business owners know there are some words or terms that influence emotions and persuade in the buying decision. If you Google “successful marketing terms” you will see a veritable never-ending parade of articles with many lists of words that are (somewhat) sure fire winners.

To take successful word knowledge to the next level, a smart marketer will incorporate these terms into usage in such a way that is both attractive AND memorable to proposed clients – or target markets.

If you’re unsure of the best words or terms to use in marketing your business, let your current customers tell you. Test your particular business “buzz” word list via social media, email, or blog and see which garners the most attention. The results of this word list testing will give a positive outcome for all future marketing endeavors.

While we’re discussing the power of words, there’s a phrase that crosses all borders, all nationalities and, when used, conveys a feeling of warmth and well-being. That phrase is “Thank You.”

In the spirit of this topic, I’d like to take this opportunity to thank you for all the positive feedback we’ve had over the past nine years. Your great comments and recommendations have allowed Pierce Creative Marketing Service continued success. We are so glad to be a part of your community’s business growth and development. Sincerely, we wouldn’t be where we are today without each and every one of our great clients.

Have a wonderful Thanksgiving!

Tish Pierce, Pierce Creative Marketing Service (www.piercecms.com) Member of the Livingston Parish Chamber since 2006. Tish can be reached at 225.284.8231 or email info@piercecms.com